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Revitalization
Strategy Workshop
(5 days)
This 5-day workshop
is primarily to strategize the
renewal of communities, regions, waterfronts,
closed military bases (BRAC, in the US), etc. It can
also be used to restore
large heritage sites, wildlife reserves, watersheds, estuaries,
etc., especially if they are threatened by economically-challenged
nearby communities or rural populations. It should be preceded
by our Revitalization Vision Workshop.
In just one week--and in your location
of choice--up to 24 of your leaders will become familiar with
Integrated Revitalization concepts, tools, and techniques.
Together, you will produce a custom
Launch Guide to help ensure that
your renewal process is fast, efficient, self-sustaining, and
effective. Your Launch Guide can guide long-term policymaking and
planning, as well as day-to-day decision-making on projects and
proposals. It's meant to be an evolutionary document that
encourages immediate action from local leaders, who know it will be
modified over time as they learn from the integrated revitalization
process.
The Strategy Workshop is valuable and
appropriate no matter what your current condition:
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You're in great shape, but wish to
become even healthier, wealthier, and more beautiful;
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You're in poor shape, and wish to
emerge from this condition as quickly as possible;
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You've already begun your
socioeconomic renewal, and wish to leverage a successful
beginning into a long-term strategy for integrated
revitalization.
Use the
Strategy
Workshop any way you wish: You are only contracting
the seminar from us...everything else is determined by you: The
number of attendees (and who they are); whether you will charge a
registration fee (and how much); where to hold it; whether you
recruit sponsors; the focus of the event (a community, a region, an
organization, a program, etc.), and so on.
Number of attendees:
While the number of
participants
is up to you (see above), 24 participants is often a practical
maximum for an intense working group such as this. Please be
sure all of them can commit to the entire 5-day process. Other local experts on specific assets and challenges
within the community/region can be brought into the portions of the
session that deal with that subject, but the core group should be
those public and private leaders need to be familiar with every
aspect, thus their commitment for the entire 5 days. They will
be responsible for communicating the resulting vision to the
citizenry and business community, and for carrying-through with
turning the vision into a strategy and plan, using the Launch Guide
as a touchstone.
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Fast-track version: If there
is absolutely no possibility of getting a dozen or so of your
local leaders to commit for 5 days, we can do a fast-track
version of the Strategy Workshop in just 3 days. The tuition
remains the same, however, because facilitating the group
through the entire process in a shorter period is much harder
work for the faculty (and because we don't wish to encourage the
fast-track version, except when the alternative is no Strategy
Workshop at all.)
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Note: Our 1-day
Revitalization Vision Workshop is a
perfect vehicle for orienting and recruiting appropriate
attendees for your 5-day Strategy Workshop (and for attracting funds
to cover the tuition).
Cost:
$36,000 (plus travel expenses for the faculty) for
up to 24 participants.
In some cases,
Guest Experts on your faculty will
pay their own travel expenses. This is on a case-by-case basis, and
you have the final say over which experts are recruited (see below
for more on Guest Experts.) The tuition covers the staff instructor's
time, the organizational costs of the program, and helps support
the institute's overhead and ongoing research. It's a wise
investment, as the Strategy Workshop can work as a "seed" investment for
further funding, helping an area position itself to tap the
fast-growing, broad spectrum of public and private funding now
available worldwide for economic revitalization, and for the
restoration of built, natural, and social assets.
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Communities/regions enrolled by an
organization within one of our 3
networks receive a 10% tuition discount.
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If your project is selected as one
of our 3 Pilot Projects, you will
receive a 20% tuition discount.
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Who pays the tuition? It
could be a likely source, such as the community/region itself, a
development bank, a concerned citizen/employer, or a foundation.
But, it could also be paid by a non-profit organization, or even
a for-profit company.
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Why would a public agency or
non-profit pay for a community's Strategy Workshop? They
might simply do it as part of their mission to boost the
economy or quality of life. But, if they are receiving
public funds or private grants for some kind of regional
project, such as a watershed restoration initiative, or a
statewide rural revitalization program. In that case, their
program is likely to be far more effective if all the
communities within their project scope understood the
12 sectors of restorable assets and the concept of integrated
revitalization. If each community also has it's own
custom Launch Guide
using the same terminology, taxonomy, and strategic
approach, regional integration will be even easier.
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For-profit companies: Be a Strategy Workshop Sponsor!
If your design, planning, development, or other professional
service company wishes to contribute to the revitalization
of a community or region, you can sponsor a Revitalization
Strategy Workshop for them. You do not need to be a
member of our Affiliate
Network to sponsor a Strategy Workshop (but you do need to
be an Affiliate if you wish to contribute
Guest Experts to the
Strategy Workshop faculty from your staff.) There are two
levels of sponsorship:
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Program
Sponsor: Program Sponsors underwrite the entire cost
of the Strategy Workshop; both the tuition and the travel
costs of the staff faculty and any Guest Experts brought
in from non-profit and academic institutions. [Note: You
would not pay the travel expenses for any Guest Experts
from other for-profit firms.]
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Faculty
Sponsor: Faculty Sponsors underwrite the travel
costs of the staff faculty and any Guest Experts brought
in from non-profit and academic institutions. That way,
communities on tight budgets know exactly what their
costs will be up front: Just the tuition. [Note: You
would not pay the travel expenses for any Guest Experts
from other for-profit firms.]
Faculty:
The Strategy Workshop faculty comprises one instructor
from Revitalization Institute's staff, plus up to five
Guest Experts (if desired) from
organizations in Revitalization Institute's
3 Networks. We will recruit those Guest Experts for you, based
on your needs. For instance: If your area has significant
brownfields, historic buildings, watershed, farmland, and
infrastructure challenges, your five Guest Experts will most likely
be chosen according to those issues.
Format & Curriculum:
The Strategy Workshop faculty will come to your area for 5 days to work
with your local government, non-profit, citizen, and/or
business leaders in an intensive workshop setting (location of your
choosing):
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Day One - Orientation &
Prioritization:
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09:00 - 11:00 (1-hour lecture +
1-hour discussion). This first lecture and group discussion familiarizes them with
the principles of restorative economics, and with the
12 sectors of restorable
assets.
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11:00 - 12:00: (1-hour
facilitated discussion). This session arranges the
twelve sectors of
restorative development in rough order of their importance to
revitalization. The sectors that are critical enablers
will be dealt with earlier in the week, as they often lay the
groundwork for the restoration of the less-critical sectors.
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13:00 - 15:00: (90-minute lecture +
30-minute discussion) After lunch, the second lecture and group
discussion familiarizes attendees with the advantages of
integrated strategies in general, and with the concepts of
Integrated Revitalization in particular.
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15:00 - 16:00: (1-hour facilitated
discussion) This session identifies the area's most urgent
problems/crises, which are used as touchstones throughout the week.
We also discuss how restorative development can contribute to
alleviating those problems, which initiates the week-long
process of forming a shared vision of economic growth for your
area that's based on the restoration of your built, natural, and
social assets.
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Day Two: Cataloguing and Analysis of
Restorable Assets
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09:00 - 12:00: (3-hour facilitated
discussion). The restorative development sector that the
group ranked as most critical to the community or region's
revitalization is analyzed. A prioritized list of
restorable assets within this sector is created, along with a
list of assets already-restored, about to be restored, or not
worth restoring (there's a higher and better use for the
property.)
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13:00 - 16:00: (3-hour facilitated
discussion). The restorative development sector that the
group ranked as second-most critical to the community or
region's revitalization is analyzed. A prioritized list of
restorable assets within this sector is created, along with a
list of assets already-restored, about to be restored, or not
worth restoring (there's a higher and better use for the
property.)
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Day Three: Cataloguing and
Analysis of Restorable Assets
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A repeat of the Day Two format, with the 3rd and 4th-ranked sectors of restorable assets.
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Note regarding Days 2, 3, & 4: The
primary analytical tool for the 12 restorative sectors is our
Asset Integration Guide, which identifies 3 key restorative factors for each
sector. Each of these 24 factors is a potential point of
integration among the 12 sectors.
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Day Four: Cataloguing and
Analysis of Restorable Assets
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A repeat of the Day Two format, with the 5th and 6th-ranked sectors of restorable assets.
[Note: Most areas only have significant assets in six of the
eight built & natural sectors. If your area has assets in seven or all
eight of the built & natural sectors, they will be discussed today. Since
these are the sectors ranked least-critical, they take less time
to analyze, so more sectors can be done in one day.]
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The four sectors of social
assets will also be briefly discussed, but these involve so
many complex aspects that a separate series of events should
probably be planned if the region or community wishes to
address them properly.
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Day Five: Assembling the
Revitalization Launch Guide
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The last day is spent assembling the
materials and insight of the previous four days into a custom
Launch Guide that will help them 1) clearly grasp the local
impediments to greater health and wealth; 2) expand the local
revitalization dialogue to include all stakeholders; 3) identify
the projects that will produce the most benefits in the shortest
time (to quickly build momentum); 4) identify follow-up projects
that will help initiate a
self-sustaining revitalization cycle, and 5) create a
comprehensive, long-term revitalization strategy.
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The Launch Guide is designed to be a
decision-making tool for future planning, policy-making, and
strategizing.
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How to
Use
the
Revitalization Strategy Workshop to
protect/restore
nature reserves & large cultural heritage sites. |
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The most effective way to protect and restore an important nature
preserve or historic site is to integrate it into the
revitalization of the surrounding communities. Simply
increasing their integration with the surrounding economies (such as
through ecotourism, heritage tourism, or sustainable extraction of
resources) is seldom enough.
People who are struggling to make a
living tend to degrade their natural resources and cultural
heritage, further undermining their economy and quality of life.
This dynamic is as prevalent in developed countries as it is in
lesser-developed nations. Thus, most areas in need of
revitalization have an extensive inventory of "restorable assets"
(previously known as "problems"). As a result, economic
rebirth for a community or region is best achieved via a strategy
that generates jobs from projects that restore their natural,
social, and built resources. They thus achieve both
immediate and long-term socioeconomic renewal. You'll
need three things to accomplish this: Vision/strategy, expertise,
and funding. Our Strategy Workshop is designed to help you
develop all of these in the shortest time and with the least
investment of time and money.
Many attempts have been made to
encourage sustainable use of forest products and other natural
resources in communities bordering reserves, but even the successes
have been disappointingly modest. This is often because the
economic rewards to the local populace aren't fast enough or large
enough to inspire the necessary behavioral changes. Strategies based
on restorative development solve this problem, because the
restoration of devitalized agricultural lands, watersheds,
fisheries, etc, yields results that are dramatically rapid (compared
to sustainable use). |
Types of programs and projects on which
you could focus a Revitalization Strategy Workshop:
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Military base redevelopment (BRAC);
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Waterfront redevelopment;
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Community or neighborhood
revitalization;
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Historic district renewal;
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Watershed restoration;
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River restoration or urban stream
daylighting/restoration;
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Rural renewal;
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Fishery or estuary restoration;
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Brownfields remediation and
redevelopment;
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Infrastructure renewal;
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Urban regeneration;
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Regional revitalization;
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National economic renewal.
Want to read more about what it takes
to put an area on the path to integrated revitalization?
Click here.
To read more about
Integrated Revitalization, click here.
To
bring the Revitalization Strategy Workshop to your area,
please
email us or call us at
703-348-7878 (Virginia, USA).
We could have a "problem" of depleted fisheries,
watersheds, or other natural resources.
We
could have a "problem" of decrepit buildings & infrastructure in older
communities.
We could have a
"problem" of exhausted farms, contaminated lands,
or war damage.
Or, we could have a vast
wealth of restorable assets; natural, built, & social.
Firms and communities
that learn to integrate the 12 sectors of restorative development
will
be the economic growth leaders of the 21st Century. |
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- Storm
Cunningham, January 13, 2004, Alexandria,
vA (presentation
to U.S. State Dept.) |
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