|

Integrated Revitalization
Initiative™
Our Integrated Revitalization Initiative
develops tools and offers workshops to help communities and regions
shift from an inefficient, project-by-project approach to
redevelopment to a programmatic approach. This helps the
community visualize, sequence, and fund the renewal of all of their
built and natural assets, achieving synergies that give them more
socioeconomic revitalization from each restoration investment.
Our Integrated Revitalization Guide--is
a specification tool that's available for use by the public and
non-profit sector free of charge.
Our Workshops help communities, regions,
and NGOs use this tool
effectively. The tuition for these Workshops is sometimes paid by the community itself,
or the Workshop can be sponsored by a foundation, bank, corporation,
development agency, etc.
SPONSORSHIP: Please
email
us if you'd like to receive information about being a sponsor,
or call 703-348-7878.
We have two types of sponsors:
-
Workshop Sponsors donate the
tuition for one or more Workshops for particular communities or
regions;
-
Initiative Sponsors support
the Integrated Revitalization Initiative. Besides helping
us continue our work, these donations also help us keep the
tuition low for those communities and regions that have to pay
their own tuition.
The "integration" we refer to
is along two axes: The twelve sectors of
restorative development, and the four stakeholder groups
(government, business, NGO/citizen, and academic.) A properly
integrated revitalization strategy cannot be held hostage by
constraints in any particular area (such as changing political
agendas).
The Integrated Revitalization
Initiative (IRI) has three purposes:
-
To
research and develop effective insights, processes, and tools
that will make it easier to plan and implement the
revitalization of an area, based on restoring its built,
natural, and social assets in an efficient, systematic manner.
-
To
educate business, government, non-profit, and academic leaders
in the use of these insights, processes and tools.
-
To
facilitate the application of these insights, processes, and
tools to real-world projects, so as to revitalize our
communities and natural resources as quickly as possible.
|
Integrated
Revitalization™
tools & services are
the only
universally-applicable renewal aids. |
|
They're
designed to work in all
situations: Rural or urban areas; Industrial or
agricultural properties; Developed or
lesser-developed nations; Any form of local government;
Any size area or
number of jurisdictions; Over any time period...from short-term
projects to ongoing programs.
Properly designed, a
strategy based on Integrated Revitalization is
relatively
immune to political and
most other external variables, and it's effective whether the
primary goal is focused
on economy, culture, health, or natural resources. |
|
Integrated Revitalization turns the complex process of
renewing all of an area's
restorable assets (natural & built) into a series of
integrated smaller projects.
Each
step should:
Enhance
health & wealth; build broader support; recruit more
expertise; add momentum;
and move the initiative closer
to a self-funding basis. |
Our Integrated Revitalization Guide
is at the
heart of the Initiative. It comprises two parts: the Asset Integration Guide helps ensure that each
project (both new development and restorative development)
contributes to the restoration of all of the applicable
twelve sectors. The Stakeholder Integration Guide helps
communities/regions encourage new restorative development projects,
properly nurture those it already has, and capture the revitalizing
momentum of those it has completed. [That momentum is captured
through a combination of internal marketing, external marketing, and
academic tie-ins that help turn those projects into new research,
new curricula, and new local job skills.]
The 4T's: Most community and regional revitalization
programs--even when very well organized, managed, and planned--lack
the 3 defining features of a rigorous, repeatable strategy for
success. As a result, they are often little more than a collection of good ideas, worthy projects,
bold experiments, and inspiring
visions. Sometimes, they have labels that give the
illusion of a coherent strategy--such as "smart", "sustainable", or
"green"--but these terms are primarily dialogue tools:
They chiefly serve as rallying points for
intelligent new thinking about development and growth. For a
revitalization program to be efficient, successful, and accountable,
it requires what we refer to as the "4T's":
-
Theory: Revitalization strategies should have a sound
theoretical basis that can be tested, evolved, and relied upon.
Integrated revitalization is based on two hypotheses:
-
Restorative development produces far more jobs and quality
of life enhancement than growth based on new development
(sprawl).
-
Integrating the restoration, remediation, and redevelopment
of all twelve sectors of
restorable assets--and integrating the involvement of all
four stakeholder groups (government, business, non-profit, &
academic)--produces a
greater revitalizing effect than will the usual
haphazard, project-by-project, or
neighborhood-by-neighborhood approach. It also speeds
the process, while greatly enhancing access to funding, both
public and private. [see
graphic]
-
Terminology: Revitalization dialogue must have a
shared vocabulary to allow meaningful participation and maximum
integration of the broad spectrum of professions, disciplines,
and stakeholders that are required to address all of the
restorable assets of a community, region, or nation.
-
Taxonomy: Revitalization tactics should be based on a
logically organized system of measurable actions. This provides
a simple, replicable way to inventory your restorable assets,
organize your restorative actions, monitor the results, and
easily adjust your strategy over the years, based on that
feedback.
-
The
first part of our taxonomy is this: Budgets and planning
processes must be in "trimodal" format, meaning that all 3
modes of the development lifecycle are clearly separated. Those three modes are
new development (also known as 'sprawl" or "frontier mode");
maintenance/conservation; and restorative development.
It's impossible to systematically shift development
activities from new development to restorative development
if the latter isn't even a budget category.
-
The
second part of our taxonomy is this: An area's
revitalization agenda can be divided into
12 sectors, and the restoration of each of these
12
sectors can be measured according to 3 "restorable
functions/values".
-
Tools: Appropriate theory,
taxonomy, and terminology will do wonders for an area's ability
to have an effective dialogue and to craft a useful vision to
guide their revitalization strategy, but it takes practical
tools to ensure that the actual projects and programs spawned by
this strategy accomplish what they were meant to accomplish.
-
Projects are evaluated according to
our Asset Integration Guide's
24 metrics. These help ensure the maximum level of integration among
the 12 sectors, thus producing a much greater "bang for the
buck" in terms of socioeconomic revitalization.
-
Programs are evaluated according to
our Stakeholder Integration Guide's
7 factors that help ensure the
maximum level of continuity and integration in a community or
region's ongoing revitalization effort. Properly designed
and implemented, an integrated revitalization program becomes
the "flywheel" of socioeconomic renewal, capturing and
perpetuating the momentum added by each restoration project.
To read more about the Integrated Revitalization
Initiative, click here.

We could have a "problem" of depleted fisheries,
watersheds, or other natural resources.
We
could have a "problem" of decrepit buildings & infrastructure in older
communities.
We could have a
"problem" of exhausted farms, contaminated lands,
or war damage.
Or, we could have a vast
wealth of restorable assets; natural, built, & social.
Firms and communities
that learn to integrate the 12 sectors of restorative development
will
be the economic growth leaders of the 21st Century. |
|
- Storm
Cunningham, January 13, 2004, Alexandria,
vA (presentation
to U.S. State Dept.) |
|