
Integrated
Revitalization Guide
The I.R. Guide has entered an
exciting new phase! Originally created as a design tool for
integrated revitalization programs and integrated restoration
projects, the I.R. Guide is about to become even more valuable.
We are
assembling a coalition of local, state, federal, and international
agencies, non-profits, and colleges to help us turn the I.R. Guide
into the world's first performance specification tool for
integrated renewal of properties, neighborhoods, communities, and
regions.
[Email
info@revitalization.org if your professional association,
foundation, government agency, NGO, university, etc. would like to
contribute expertise and/or funding to this vitally important project,
or if your community/region would like to be a test site for this
leading-edge new tool. Most collaboration will
be done electronically.]
See the I.R. Tools program for more
details.
With this new tool, your community or
region can write RFPs and RFQs specifying redevelopment and
restoration projects that contribute as much as possible to all of
your revitalization agendas: Economic growth, entrepreneurship,
environmental health, social health, cultural heritage, quality of
life, etc.
Of course, you will still be able to use
the I.R. Guide for its original purpose: To design end the inefficient, project-by-project approach to restoration &
redevelopment projects, and progress to an integrated revitalization
program that...
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...funds the renewal of all your
vital built,
natural, & socioeconomic assets;
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...renews them in the most effective
and efficient sequence, and
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...involves all necessary
stakeholders.
But, with the new
specification-writing version, you'll be able to support that
integrated revitalization program by writing RFPs and RFQs that
attract the sorts of developers and A/E firms that are capable of
helping you advance that program with integrated
restoration/redevelopment projects. Whether the project is a
brownfield, a waterfront, a neighborhood, an infrastructure system,
an historic property, an ecosystem, a watershed, an agricultural
area, a fishery, or whatever...the future Integrated Revitalization
Specification Guide will help ensure that each project
advances every relevant goal of your program. No more "stovepiped"
projects operating in isolation of your natural, built, and socioeconomic
environments.
The Integrated Revitalization Guide
(I.R. Guide)
is offered as a free service to communities and regions worldwide.
The I.R. Guide is a performance specification tool that helps you recruit developers and A/E firms who
are capable of designing and delivering integrated
restoration/redevelopment projects that support your integrated
revitalization program. The I.R. Guide can also be used to
create an integrated revitalization program, if you don't already
have one.
Most communities and regions redevelop themselves
via a stop-and-start series of isolated projects that wastes many potential efficiencies
and synergies. Even when an overall plan or program exists to
address larger issues--such as watershed, transportation, farmlands,
etc.--few communities know how to integrate those goals into their
RFP/RFQs. Without use of the I.R. Guide, the firms
responding to your Request for Proposals/Qualifications will find it
difficult to effectively support your community's overall economic,
environmental, and quality-of-life goals in their project proposals.
Another
result is that you don't get the maximum "revitalization bang" from your
"restoration buck". This lack of integration also results in
endless project delays, as one special interest group after another
learns of the project late in the cycle and voices their objections.
What's more, this haphazard approach can lead to outright project
failure, when it's discovered--too late--that one project should have
preceded another.
The I.R. Guide helps you design an
efficient, ongoing revitalization program that funds,
plans, and implements your renewal projects in the most effective order,
capturing the momentum from each project to build credibility for
your community or region's rebirth. You can use it to generate
funding and political support for your projects. It can be
used to create an effective communications and marketing campaign to
communicate your renaissance to the world, thus attracting more
private investment.
The I.R. Guide can be used by
communities or regions, and can also be used by communities as the
first step to creating a regional initiative. Getting multiple
jurisdictions to work together toward the creation of a regional
plan is sometimes difficult. However, it's relatively easy to
expand the scope of a successful, well-designed community
revitalization program, since other communities will want to benefit
from it, once they observe its results.
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The Integrated
Revitalization Guide is provided free of charge as a
public service of Revitalization Institute |
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Community leaders are
welcome to print the I.R. Guide, distribute it,
and use it locally freely, without obtaining permission
from us. [We also offer
local workshops if you
desire help in using the Guide to best advantage.]
However, for-profit
companies--and non-profits/schools using it to generate
revenue--may not use the I.R. Guide unless they
are
Authorized Affiliates
of Revitalization Institute, and are trained in the
proper use of this tool. |
The I.R. Guide comprises two sections
(described in more detail below):
Note:
As a non-profit organization,
Revitalization Institute does not do consulting work, such as for
business, NGO, or government institutions needing help with their
internal strategy or business development nor do we offer technical
consulting on redevelopment/restoration projects. If your organization needs
help applying integrated revitalization tools or approaches to your company's
business plan, your agency's mission, or to projects, please contact one of the
for-profit firm's in our Affiliate
Network.
Why should your community or
region use the Integrated Revitalization Guide? Three
reasons:
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Vision &
strategy: The I.R. Guide helps you perceive, design,
and fund the renewal of all 12
sectors of restorable assets, so that the renewal of each
asset to contribute to the renewal of other assets. The I.R. Guide helps you
avoid the usual haphazard,
wasteful, project-by-project approach to renewal by creating a
scalable, "brandable" ongoing revitalization initiative with an
ideal scope. This conveys to the outside world that your area is
on the rise, thus attracting investment.
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Collaboration: The I.R. Guide helps you
create a shared vision of renewal that aids in overcoming parochial attitudes and conflicting interests, forming
the multi-stakeholder, multi-jurisdictional backing that's
essential for sustained revitalization. The I.R. Guide
helps special interest groups (watershed, infrastructure,
agricultural, etc.) become relevant to to each other, by showing
how each is essential to the goals they all desire: Higher
quality of life, more jobs, better jobs, and a cleaner, more
beautiful environment.
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Faster,
better, cheaper:
Integration enables you fund and restore your built and
natural assets in an optimized, properly-sequenced manner that
creates synergies, increases project quality, and ensures that
smaller projects don't "fall through the cracks". It speeds your
revitalization by capturing the momentum from each project, and
by reducing the project delays that arise from not addressing a
community's
various concerns (historic, ecological, etc.) up front. It
increases the efficiency of your investments by accomplishing
multiple agendas simultaneously, and reduces those investments
by helping you discover non-obvious sources of funding,
partnering, tax credits, etc.
When to use the Integrated
Revitalization Guide. You can use it at any point: To
start a dialogue, to create a shared vision, to create a strategy,
to create a plan, to evaluate a plan, or to improve an ongoing
revitalization program. The I.R. Guide is a process to
create a unique solution for your area; it's not a plan or strategy
in itself.
What
can the Integrated Revitalization
Guide help you accomplish? Both of the checklists that comprise
the I.R. Guide can be used in multiple ways, by different groups.
You can run through the checklists to design a revitalization
program, and identify technical issues. Then, run through them
again to identify potential partners, political backers,
and funding agencies for each element of that program.
Run through them again to identify likely business opportunities
for local entrepreneurs and investors. Run through
them again to find ways for local schools to use your program as a
living laboratory of restoration/revitalization learning and
research, thus helping to build local expertise, volunteer
opportunities, and careers.
Need help? If you would like assistance in
using the Integrated Revitalization Guide to design or
specify integrated
restoration/ redevelopment projects--or integrated revitalization programs--we offer
Workshops. They are affordably-priced,
and these workshops come to your location, so you can involve all
stakeholders.
How does the Integrated
Revitalization Guide work? The I.R. Guide helps you integrate restoration projects and
revitalization programs along two axes: Assets and Stakeholders.
It thus comprises two sections:
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Asset Integration
Checklist.
This section helps you properly inventory your restorable
assets, and helps your develop an efficient process for
addressing their renewal. The Asset Integration Checklist
identifies 3 key factors for each of the
12 sectors of natural, built, and socioeconomic restorable
assets. Using these 36 key factors to audit each of your
restoration projects produces effective integration of all
twelve
(applicable) sectors. Thus the renewal of all restorable built
and natural assets will be funded and executed in a phased
approach that produces the maximum efficiencies and synergies,
and a minimum of conflicts. This tool is valuable at all scales,
from the restoration of individual structures to the
revitalization of large regions with a huge inventory of
restorable assets and many jurisdictions.
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For instance, let's say you wish to
assemble an integrated revitalization initiative for a
region that encompasses hundreds of communities, several
states/provinces, and maybe even more than one nation.
You need to make sure that all restorable assets are funded
and restored in the right order. Using the 24 key
factors as a checklist will reveal how each asset and
community relates to each restorative agenda. This
helps you determine the order in which the assets and
communities should addressed, which to combine to achieve
efficiencies and synergies, etc. What's more, if many
of the communities use the same system (this I.R Guide) to
organize their own revitalization programs, it becomes far
easier to integrate multiple local programs into a regional
initiative.
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Stakeholder Integration
Checklist:
The Stakeholder Integration Checklist helps you redesign
your government environment to attract more restorative
investment and to be more conducive to restorative projects.
One of the most important factors in this transition is integrating of all 4 stakeholder/landowner
groups (business/finance, government, academic, and NGOs/citizens)
into the process. With effective integration
of the four stakeholder groups, a
revitalization program should achieve maximum financial and
political support, should address all relevant socioeconomic issues, should contribute the maximum of new knowledge,
and should be less vulnerable to being held
hostage to any particular group (such as changing
political regimes/agendas).

The
I.R. Guide applies the Theory of Integrated
Revitalization. which--if properly applied--can help you achieve
a bigger
"revitalization bang" for your "restoration buck".
Click on this
image
to see the full graphic.
The
Integrated Revitalization Guide can help you trigger truly
sustainable economic growth. Used properly,
the I.R. Guide will help your project, community, or region
harness the powerful dynamics that are
common to integrated restoration projects and integrated
revitalization programs:
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Benefit from
increased project size & funding. Effective
integration makes every form of restorable asset (and each
stakeholder group) relevant to the process of revitalization.
This increases the potential for political and financial backing
for smaller projects, or projects that aren't as glamorous or
well-understood. Proper phasing allows these
difficult-to-fund projects to be included in the plan at the
appropriate time, rather than being shoved aside and ignored
because they can't be included in the initial round of funding.
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Benefit from increased project
success. The success of many revitalization programs
often depends as much on the order in which projects are done
and how projects are combined as it does on the projects
themselves. Common mistakes include:
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Restoring a waterfront property
before restoring the filthy river on which it sits, and then
wondering why no one wants to live or play there;
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Restoring the flora or fauna of
an estuary before renovating the obsolete sewer system that
killed it in the first place, and then wondering why your
new seagrass beds or oyster reefs die;
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Restoring the buildings of an
historic neighborhood without renewing the infrastructure
(potholed roads, obsolete telecom, unsafe water, etc.), or
without involving the existing residents in the restoration
of community spirit (to decrease crime, enhance parks,
decrease litter, etc.), and then wondering why businesses
and residents don't move in.
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Benefit from
effective use of integrating elements (such as water,
transportation, and catastrophe) to act as regional
integrators or as community catalysts.
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Restoring public transportation
(such as rail, light rail, trolleys, etc.) that was
dismantled decades ago can help integrate a region's
economic renewal;
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Removing badly-placed
infrastructure can enable the redevelopment of a
neighborhood, such as removing highways that isolate
citizens from their waterfront, or removing highways that
were run through the middle of neighborhoods so as to
restore their connectivity and sense of community.
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Benefit from
the Warsaw Effect: Developing
a large, diverse, exportable pool of restorative talent from
local restoration work, which can catalyze the growth of a
significant new economic sector);
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Benefit from
the Silver Lining Effect:
Almost every kind of disaster--natural (hurricanes, earthquakes,
etc.), anthropogenic (damage from wars, resource extraction,
dams, etc.), and socioeconomic (base closure, unplanned sprawl,
industrial flight, etc.)--has the potential for positive change.
Examples include technological leapfrogging when outdated
infrastructure is destroyed, redesign of communities that were
never properly planned, redevelopment of closed military or
industrial facilities, etc.
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Benefit from
Restoration Contagion: Effective integration can capture the
momentum (financial, political, educational, etc.) of each
restoration project, resulting in a self-sustaining
revitalization process whereby the more revitalization you have,
the more you get. Money is naturally attracted to
revitalization: Investors care less about what condition an
asset or community is in than they do about the direction in
which it is going. For instance: A decrepit building in an
area that is coming back to life is often a more attractive
investment than a new building in a community that is on the
decline.
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Benefit from
the restorative power of
integration: With effective integration, the same amount of
money, spent on the same group of projects, can produce far more
socioeconomic revitalization.
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Benefit from
the integrative power of
restoration: Restorative development is uniquely
non-partisan; almost everyone enjoys the process of bringing
something back to life. Unlike long-term solutions--such as
conservation and sustainable development--restorative projects
tend to produce quick results and rapid profitability.
Thus, even those stakeholders who normally have no interest in
"green" activities of any sort are attracted to restoring
wetlands, reviving dead rivers, remediating contaminated lands,
etc. This broad-based appeal can be--and often is--harnessed as
an integrating force, bringing together jurisdictions or
stakeholders who are normally at each others' throats to restore
an asset for which they all share a passion and a common
economic/quality of life interest (such as a river).
The Integrated Revitalization Guide is the copyrighted
property of Revitalization Institute.
Again, the Integrated Revitalization
Guide comprises two sections. Both are evolutionary
documents, in a constant state of development and enhancement.
The current version is still in "beta" status, and will be finalized
during an upcoming meeting of Revitalization Institute's
Technical Council. Click on the links below to see the
current version of section:
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"Making your restoration project relevant to
revitalization is the best path to increased funding and
political support. There's all the difference in the
world between saying 'I'm promoting an ecosystem
restoration project.' and 'I'm promoting the
ecosystem restoration component of your community's revitalization.' "
- Storm Cunningham, National
Press Club, May 13, 2005 |
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